Moving from doing no harm to doing good: Are we at the brink of a paradigm shift?

23 July 2020 | Category: Consumer behaviour, Environmental economics

The investment world is currently shifting towards more societal impact and sustainability. This series of blogs focuses on the most striking changes and the possible obstacles on the way.  Following Raworth (2017) donuts economics, six main shifts might transform our current thinking.[1] These shifts are based on behavioural economics theory,…