A healthy and sustainable food system starts with you.
Muriel Verain holds a PhD in consumer behavior from Wageningen University & Research. The focus was on the identification of consumer segments related to healthy and sustainable food consumption and underlying motivations. In addition, she holds a Master of Science degree in Management, Economics and Consumer Studies, with a specialisation in consumer behavior from Wageningen University & Research. Since 3 year, she is employed as a consumer researcher at Wageningen Economic Research. She is involved in project management and in conducting quantitative consumer research in the food, health and sustainability domain.
Why does one person have an apple for their afternoon snack, while someone else has a slice of pizza? As nutritional scientists, we are finding out more and more about what people eat within a single day. We also know that context is king. Where you are, who you are…