The number of people suffering from diet-related illnesses, keep increasing in Europe. To curb this trend, the consumer behaviour needs to change. Businesses in the retail and food industry play a key role, as the onus is on them to develop products that are both tasty and healthy.
A joint European infrastructure for scientific research into food, health and consumer behaviour is being developed under the direction of Wageningen University & Research. This is in everyone’s interest – from consumers and companies in the food industry to policy-makers and nutritional experts.